SIMONA MASCHI CIID
Founder and CEO at CIID Simona Maschi is director and founding partner at CIID. She has a PhD in Industrial Design and Multimedia Communication with a focus on design methods and research from the Politecnico di Milano (Italy). She is responsible for educational, research and consultancy projects with Danish and international partners. In this context her main expertise and activity at CIID deal with design processes and methods, front end user research (field work), concept generation.