Literature Review



The aim of the literature review is to gather any teaching material that can serve students taking part in the entrepreneurship and leadership courses, for
example books that are part of your program's syllabus.


  1. General introduction to cultural and creative economy
  2. Creative Leadership and Creative Entrepreneurship
  3. Project Management and Business Planning
  4. Overview of different teaching methods and formats
  5. Free online courses
“Creative Industries: a new sphere of
activities for the University of the Arts?
Aspirations, challenges and restraints of
creative industries in the context of
management education”

“As industrial societies are about to change towards a knowledge-based service-economy, it becomes
necessary to develop and apply new entrepreneurial ideas. In this context,
cultural efforts are also being scrutinized and located in the economic concept of
creative industries. How does higher education in the arts deal with the
demands of creative industries? In this context, the concept of employability will
be examined. The University of the Arts
Bremen as well as the Federal State of Bremen have made it their aim to
professionalize arts students and to facilitate starting a creative business.
Some of these activities will be illustrated.”


“Great Art and Culture for Everyone 2010-
2020 10-year Strategic Framework”

10-year strategic framework for
arts and culture.


“Design leadership: Securing the strategic
value of Design”

Raymond Turner is a design legend who brings together his extensive
experience in this inspirational and practical book to give a Masterclass on
the ‘how to and why’ of design leadership.
There are treasures here for decision makers in both business and public
services: this book is a template of design
excellence for us all.

Design leadership

“Design leadership: how top designers
build and grow successful organizations”

This insightful book explores behind-the-scenes strategies and tactics
from leaders of top design companies throughout North America.
Based on scores of interviews he conducted over a two-year period--from small companies to massive corporations like ESPN--author Richard Banfield covers a wide range of topics, including:
● How design leaders create a healthy company culture
● Innovative ways for attracting and nurturing talent
● Creating productive workspaces, and handling remote employees
● Staying on top of demands while making time for themselves
● Consistent patterns among vastly different leadership styles
● Techniques and approaches for keeping the work pipeline full
● Making strategic and tactical plans for the future
● Mistakes that design leaders made--and how they bounced back

Design leadership

“Rise of the DEO: Leadership by Design
(voices that matter)”

Rise of the DEO explores the intersection of creativity and business
acumen, explaining how and why this unlikely coupling produces leaders most capable of solving our increasingly
complex business problems.

Rise of the DEO

“Designing for Growth: A Design Thinking
Tool Kit for Managers”

Liedtka and Ogilvie cover the mindset, techniques, and vocabulary of
design thinking, unpack the mysterious connection between design and growth,
and teach managers in a straightforward way how to exploit design's exciting

Designing for Growth

“Become a design entrepreneur: how to
launch your design driven ventures from
apps to zines”

Becoming a Design Entrepreneur is the guide for these
designers and a breakdown of the prospects and challenges they face.
Topics include:

● Methods for launching a venture into the market

● Tips on presentation, pitch and public relations

● How to legally protect intellectual property

● Ways to do effective research, and crowd source

● How to benefit from social media

● Sources for funding and investment and incubators

● Case studies from successful and startup entrepreneurs.

Becoming a Design Entrepreneur

“The design Entrepreneur: turning
Graphic design into goods that sell”

Through case studies with designers like Dave Eggers, Maira Kalman, Charles Spencer Anderson,
Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duró, and over thirty more
from the United States and Europe, this book explores the whys, hows, and
wherefores of the conception and production processes.
The design entrepreneur must take the leap away from the safety of the traditional designer
role into the precarious territory where the public decides what works and what
This is the book that shows how that is accomplished.

Design Entrepreneur (Slipcased)

“Design centred Entrepreneurship”

Supported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise,
problem-solving approach to developing a unique business concept.
Step-by-step guidelines provide insight into exploring market problem spaces, uncovering
overlooked opportunities, reframing customer problems, and creating
business solutions.

Design-Centered Entrepreneurship

“ECIE proceeding the 10th European
conferences on Innovation and

These proceedings represent the work of contributors to the 10th European
Conference on Innovation and Entrepreneurship (ECIE 2015), hosted
this year by The University of Genoa, Italy on the 17-18 September 2015.


“Art Entrepreneurship”

This pioneering book explores the connections between art and artistic
processes and entrepreneurship.
The authors expertly identify several areas and issues where research on art and
artistic processes can inform and developthe traditional field of entrepreneurship research.
Nine original chapters by an aninternational group of scholars take a detailed look at the sources of new art ideas,
how they are transformed into tangible objects of art, make their way through often hostile selection
environments, and ultimately go on to become valued and accepted by the general public.

Art Entrepreneurship

“T-Shirts and Suits: A Guide to the
Business of Creativity” by David Parrish

This free business eBook is one of the few publications written especially
for people in the creative industries and cultural industries. It offers business ideas
on marketing, intellectual property, leadership, organisational structures,
business strategy, and more – written especially for creative entrepreneurs and
creative enterprises.

“Managing Art Projects with Societal

The key target group of the Study Book is students in arts
management, social studies, arts, or economics interested in the field where
art is used for societal engagement.



In the Creative Enterprise Toolkit handbooks you will find information and
advice together with a series of exercises and activities that we have developed to
help you explore and develop your business idea, describe the ‘story’ of your
business, and develop your business plan. 
By the time you get to the end of this guide you’ll be able to answer the
following key questions:
– What should I do to make my business work?
– Why should my customers care and how will they benefit?
– How can I make money to allow my business to be sustainable?



Reitir is a web page about creative collaboration based on a series
of interdisciplinary and collaborative workshops. 
There is also a book, which you can buy at the web page called “Reitir- tools for collaboration”.



“Design currency: understand, define, and
promote the value of your design work.”

In Design Currency, you will learn how to:
● Leverage traditional design skills in new ways
● Measure the value that your design work brings to a project
● Articulate that value so that you can position yourself as a partner
in the development process
● Charge what you’re worth and prevent your job from getting
crowd-sourced or out-sourced
● Generate business value by better identifying audience needs

 Design Currency


“Becoming a graphic and digital designer:
a guide to careers in Design.”

Becoming a Graphic and Digital Designer shows readers that the field
once known as "graphic design" is now richer and more inviting than ever before.
● Learn how to think like a designer and approach projects systematically
● Discover the varied career options available within graphic design
● Gain insight from some of the leading designers in their fields
● Compile a portfolio optimized to your speciality of choice

 Becoming a Graphic and Digital Designer


“Art Management: Entrepreneurial style”

In this unique book, Giep Hagoort draws on more than fifteen years
experience at the Utrecht School of the Arts to help students, teachers, artists,
and managers apply management theory to the creation of successful cultural institutions. 
Utilizing case histories and practical exercises, this book teaches
skills for building effective institutions of cultural production and preservation.

Art Management


“Components of professional expertise
that need to be considered in
Competence development”

Compressed overview of components of professional expertise that
need to be considered in competence development.


“Estonian Entrepreneurship Competence
Model (2017)”

Estonian Entrepreneurship Competence Model compared to
CLEVER competences.


“Constructive alignment, design thinking
and entrepreneurial learning processes
for the “Creative Leadership” programme

A tool for developing a “Creative
Leadership” course or module.

Constructive alignment


“Student-Centred Learning”

Toolkit for students, staff and
higher education institutions.


“Recipes for Systemic Change”

This book explores the HDL Studio Model, a unique way of bringing
together the right people, a carefully framed problem, a supportive place, and
an open-ended process to craft an integrated vision and sketch the pathway
towards strategic improvement.
It's particularly geared towards problems that have no single owner.
It includes an introduction to Strategic Design, a "how-to" manual for organizing
Studios, and three practical examples of what an HDL Studio looks like in action.
Geoff Mulgan, CEO of NESTA, has written the foreword and Mikko Kosonen,
President of Sitra, contributed the afterword.

Recipes for Systemic Change


Free online courses by European Union-
Eastern Partnership Culture and
Creativity Programme:

- Communication Course
- Proposal Writing Course
- Advocacy Course
- Finance & Project Budget Course
- Creating Value in Creative
Economy Course
- Strategic Planning Course
- Marketing Course
- Creative Europe Course
- Crossovers & Fundraising Course
- Donor Fundraising Strategy
- Culture & Creativity Course
- Cultural Strategy Course

Cultural management, creative
entrepreneruship and cultural policy
making topics, including communications
and marketing, budgeting and fundraising,
creative economy and creative
entrepreneurship, strategic planning and
advocacy, etc.