Creative competitive advantages: How companies can create profitable business prospects by collaborating with creative partners
(Center for cultural and Experience Economy)
It Works! In the handbook you will find 20 examples of companies that have acquired creative competitive advantages.
The examples stem from the projects that were funded by grants from CKO - Center for Cultural and Experience Economy from 2009 to 2012.
What they have in common is that they belong outside the boundaries of the mainstream experience professions, such as fashion, design, food culture, computer games, architecture and music.
In short, the aim of the overall project has been to find companies within the manufacturing and service areas whose primary business is not to provide experience products and services, but who could benefit from integrating experience economy in their business activities.
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